A north Houston home at twilight
Home · Selling
For sellers

Selling your home

Priced on real data, marketed properly

First impressions decide what a house sells for, and skimping on the details is expensive. Francisco is a listing agent: pricing grounded in current Montgomery County activity rather than a number picked to win the listing, a real marketing plan rather than photos and a sign, and negotiation handled personally from offer through funding.

01

Walkthrough and pricing

An honest read on the house and a pricing analysis built from what is actually closing near you right now.

02

Prep and presentation

What is worth fixing before listing and what is not, then professional photography and a marketing plan built for the property.

03

Launch and showings

Listed across the MLS and syndicated portals, promoted to a following of 1,800 on social, with feedback reported back to you.

04

Negotiation and closing

Every offer presented and negotiated by Francisco directly, then managed through inspection, appraisal and funding.

How a listing is marketed

Your home gets the full production

Not a phone photo and a sign in the yard. Every listing Francisco takes is photographed, filmed and modelled properly, because the first impression a buyer forms online is the one that sets the price. It is included, not an upsell.

Professional photography for a Francisco Martinez listing

Professional photography

Twilight and daylight exteriors, wide interiors and the details that make a listing stop the scroll.

Cinematic video for a Francisco Martinez listing

Cinematic video

A real walkthrough film for the listing and for social, cut for the way buyers actually watch on a phone.

See a listing film →
3D Matterport tour for a Francisco Martinez listing

3D Matterport tour

A full walkable model of the home, so relocating and out of state buyers can tour it properly at midnight.

Walk through a tour →
Aerial photography for a Francisco Martinez listing

Aerial photography

Lot lines, the backyard, the pool, how close the greenbelt really is and what the community looks like from above.

Virtual staging for a Francisco Martinez listing

Virtual staging

For empty homes, so buyers can read the scale of a room instead of walking through echoing space and moving on.

Brokers opens and open houses for a Francisco Martinez listing

Brokers opens and open houses

Hosted personally, promoted to an engaged local audience of 1,800, with follow-up on every visitor.

Photographs are from listings Francisco has represented, reproduced from the Houston MLS. The film and the interior still are from his cinematic tour of 21167 Medina River Drive, and the 3D tour is a sample Matterport model.

In his own words

How I list homes

A short walkthrough of what happens once you decide to sell: how the house is prepared, how it is photographed and filmed, and how it goes to market.

Brokers opens and open houses

Selling a home is not just listing it

Brokers opens for the agents with buyers in hand, and public open houses run properly and promoted beforehand, not a sign dropped at the curb on Sunday morning. Francisco hosts them himself and reports back what visitors actually said.

Reach beyond the local MLS

Corcoran and
The Wall Street Journal

Listing with Francisco means listing with Corcoran, and Corcoran markets the homes in its network through The Wall Street Journal. The brand publishes a seasonal print collection of network listings that goes into the pages of the Journal and into the hands of at-home WSJ subscribers across the United States, and selected network properties are featured on the WSJ Real Estate homepage. That is national exposure to high net worth readers that a local listing alone does not reach.

Corcoran brand marketing programs, described by Corcoran, 2026. Placement of any individual home is at Corcoran’s discretion and is not guaranteed. Ask Francisco what his listings qualify for.

What a listing gets

Marketing that goes past the sign in the yard

Pricing analysis

Comparable sales and current competition in your subdivision, written down, with the reasoning shown.

Professional media

Photography, video walkthroughs and aerials where the property calls for it.

Social distribution

Listings, open houses and walkthroughs promoted to an engaged local audience of 1,800 followers.

Brokers opens and open houses

Hosted personally, with follow-up on every visitor and honest feedback back to you.

A home in the Village of Sterling Ridge represented by Francisco Martinez
Live from the MLS

Every home Francisco has closed

Pulled live from the Houston Association of REALTORS®, with the address, sold date, side represented and MLS number on every one.

Live MLS data provided by the Houston Association of REALTORS®. All information is subject to change and should be independently verified. Open in a new window →

Answers

Seller questions

What is my home worth?

Ask Francisco for a written pricing analysis. It is free, there is no obligation, and it is built from what is actually closing in your subdivision rather than an automated estimate.

How long does it take to sell?

It depends on the price band and the subdivision. Francisco will tell you what comparable homes near you are actually taking, including the ones that did not sell.

Should I fix things before listing?

Some repairs return more than they cost and many do not. He will walk the house with you and tell you which is which before you spend anything.

What does the marketing package include?

Twilight photography, aerials, a 3D Matterport tour, cinematic video, virtual staging where the home is empty, professional photography, brokers opens, open houses and social distribution. It is included, not an upsell.

Do you handle leases as well?

Yes. Sixteen leases on his record alongside the forty-two sales, for owners renting a property out and for tenants who are not ready to buy yet.

The Woodlands, Texas
Get in touch

Ask for a pricing analysis

Send the address and a little about the house. Francisco will put together a written pricing analysis and walk you through it, with no obligation to list.

Se habla español. Messages go straight to Francisco. By submitting you agree to be contacted about your real estate inquiry.

Let us work together

Thinking about selling?

Whether you are buying your first home, selling a house you have outgrown, or building new in Montgomery County, the first step is a straight conversation with no pressure attached.

Corcoran Genesis

Francisco Martinez is a licensed Texas real estate agent, License #749696, affiliated with Corcoran Genesis. Corcoran® and the Corcoran logo are registered service marks owned by Corcoran Group LLC. Corcoran Genesis fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.